{"id":116,"date":"2018-04-29T00:02:33","date_gmt":"2018-04-29T04:02:33","guid":{"rendered":"https:\/\/highfive.sociationdev.com\/?page_id=116"},"modified":"2018-06-05T11:01:10","modified_gmt":"2018-06-05T15:01:10","slug":"branding-guidelines","status":"publish","type":"page","link":"https:\/\/mail.aiahighfivesforkids.ca\/en\/branding-guidelines\/","title":{"rendered":"BRANDING GUIDELINES"},"content":{"rendered":"<p>This document has been developed to help ensure that all communications materials produced for the H5s4Ks brand are consistent in look and feel, and support the overall brand. It specifies graphic elements and design grids that will help internal and external designers create a strong family look for H5s4Ks yet still allow room for individual creativity and special circumstances. While this guide provides general guidelines, it can\u2019t anticipate every graphic application of our brand. If you have a project that requires unspecified graphic treatments or exceptions, please contact the Communications Department to discuss your needs.<\/p>\n<h2>Brand Promise<\/h2>\n<p>Changing young lives for the better!<\/p>\n<h2>Brand Positioning<\/h2>\n<p>As a foundation for children and youth H5s4Ks is committed to creating brighter futures by giving them the tools, opportunities, and support they need. The projects we fund provide training, equipment, experiences, and assistance so that young people can reach their full potential.<\/p>\n<h2>Logo<\/h2>\n<p>H5s4Ks logo is a multicoloured hand and leaf symbol which is typically used with bilingual text.<\/p>\n<p><a href=\"https:\/\/highfive.sociationdev.com\/wp-content\/uploads\/2018\/05\/H54Ks_LOGO-01.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-299 size-medium\" src=\"https:\/\/highfive.sociationdev.com\/wp-content\/uploads\/2018\/05\/H54Ks_LOGO-01-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/H54Ks_LOGO-01-300x300.png 300w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/H54Ks_LOGO-01-100x100.png 100w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/H54Ks_LOGO-01-600x600.png 600w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/H54Ks_LOGO-01-150x150.png 150w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/H54Ks_LOGO-01-768x768.png 768w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/H54Ks_LOGO-01-1024x1024.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2>Logo Standards<\/h2>\n<p>There are three official versions of the H5s4Ks logo, each of which can be used depending on the medium, and the communications requirements.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-302\" src=\"https:\/\/highfive.sociationdev.com\/wp-content\/uploads\/2018\/05\/Logo-Standards.png\" alt=\"\" width=\"882\" height=\"278\" srcset=\"https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Logo-Standards.png 882w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Logo-Standards-600x189.png 600w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Logo-Standards-300x95.png 300w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Logo-Standards-768x242.png 768w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/p>\n<p>English and French wording may be used separately as needed.<\/p>\n<p>Whenever a logo is used, the following rules apply:<\/p>\n<ul>\n<li>Always use the electronic files supplied.<\/li>\n<li>Never alter the colours of the logo. If it appears on a solid colour background, it must be key-lined or dropped out in white.<\/li>\n<li>The logo is not to be scaled non-proportionally, distorted, deconstructed, angled, or altered in any way.<\/li>\n<\/ul>\n<h2>Typography<\/h2>\n<p>The main font used for H5s4Ks materials is GEOMETOS.<\/p>\n<h2>Colour Palette<\/h2>\n<p>What you need to know about colour in a digital world:<\/p>\n<ul>\n<li>CMYK is used in colour printing. If you are providing a file for printing with a print house, please ensure that the file you are sending has CMYK colours.<\/li>\n<li>RGB is used in web development and digital documents.<\/li>\n<li>PMS (or Pantone) is a propriety colour matching system.<\/li>\n<\/ul>\n<p>Primary brand colours:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-305\" src=\"https:\/\/highfive.sociationdev.com\/wp-content\/uploads\/2018\/05\/Colours.png\" alt=\"\" width=\"885\" height=\"240\" srcset=\"https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Colours.png 885w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Colours-600x163.png 600w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Colours-300x81.png 300w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Colours-768x208.png 768w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/p>\n<h2>Improper Use<\/h2>\n<p><strong>Maintain Proportions.<\/strong> Ensure that the logo is resized proportionately by hold the \u201cShift\u201dkey in most software programs to maintain the proportions while scaling up or down.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-314\" src=\"https:\/\/highfive.sociationdev.com\/wp-content\/uploads\/2018\/05\/Proportions.png\" alt=\"\" width=\"885\" height=\"229\" srcset=\"https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Proportions.png 885w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Proportions-600x155.png 600w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Proportions-300x78.png 300w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Proportions-768x199.png 768w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/p>\n<p><strong>Don\u2019t overcrowd the logo.<\/strong> Ensure that there is enough \u201cwhite space\u201d around the logo to allow clear identification of our brand, this goes for text, images and other company logos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-312\" src=\"https:\/\/highfive.sociationdev.com\/wp-content\/uploads\/2018\/05\/Overcrowding.png\" alt=\"\" width=\"885\" height=\"247\" srcset=\"https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Overcrowding.png 885w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Overcrowding-600x167.png 600w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Overcrowding-300x84.png 300w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Overcrowding-768x214.png 768w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/p>\n<p><strong>Don\u2019t alter the colour of the logo.<\/strong> Do not at any time alter the colour of any of the elements in the logo. A small stroke line is permitted around the logo to help isolate the design.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-310\" src=\"https:\/\/highfive.sociationdev.com\/wp-content\/uploads\/2018\/05\/Colouring.png\" alt=\"\" width=\"885\" height=\"217\" srcset=\"https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Colouring.png 885w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Colouring-600x147.png 600w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Colouring-300x74.png 300w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Colouring-768x188.png 768w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/p>\n<p><strong>Do not alter\/remove elements of the logo.<\/strong> The H5s4Ks symbol must remain as a whole with either both English and French wording together or separately. Do not substitute fonts &#8211; use source files only.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-308\" src=\"https:\/\/highfive.sociationdev.com\/wp-content\/uploads\/2018\/05\/Altering.png\" alt=\"\" width=\"885\" height=\"200\" srcset=\"https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Altering.png 885w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Altering-600x136.png 600w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Altering-300x68.png 300w, https:\/\/mail.aiahighfivesforkids.ca\/wp-content\/uploads\/2018\/05\/Altering-768x174.png 768w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/p>\n<p><a href=\"\/wp-content\/uploads\/2018\/06\/H5S4Ks-Branding-Doc-EN-REV.pdf\" target=\"_blank\" rel=\"noopener\">Download the Branding Guide here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This document has been developed to help ensure that all communications materials produced for the H5s4Ks brand are consistent in look and feel, and support the overall brand. It specifies graphic elements and design grids that will help internal and external designers create a strong family look for H5s4Ks yet still allow room for individual [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":295,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-116","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BRANDING GUIDELINES - AIA High Fives For Kids Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aiahighfivesforkids.ca\/en\/branding-guidelines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRANDING GUIDELINES - AIA High Fives For Kids Foundation\" \/>\n<meta property=\"og:description\" content=\"This document has been developed to help ensure that all communications materials produced for the H5s4Ks brand are consistent in look and feel, and support the overall brand. 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